A fresh social media craze is puzzling users on Instagram, X, and Facebook, centered around a so-called '19-minute viral video' that has triggered a flood of jokes, reactions, and memes. This trend, featuring leaked footage of an Indian Instagram couple, is the newest addition to the wave of viral videos emerging from India.
The initial video, said to be 19 minutes and 34 seconds long, rapidly circulated online, generating both intrigue and amusement. Viewers started leaving remarks on unrelated reels and influencer content, suggesting individuals looked like the pair from the trending MMS clip. This led to widespread confusion, with many questioning the source of the commotion.
During the commotion, several users wrongly assumed that another influencer was the woman featured in the video. This case of mistaken identity resulted in a flood of messages and comments directed at the innocent influencer, who goes by the online name ‘sweet_zannat_12374’. She reacted lightheartedly, sharing a video that has since gone viral, amassing more than 16 million views.
Wearing a red kurta and a green dupatta, she spoke to her audience, greeting them and asking them to first observe her and then compare her to the woman in the leaked video. With a playful tone, she questioned whether the woman resembled her at all and urged viewers to share their thoughts in the comments. She expressed frustration that people were flooding her comment section with references to '19 minutes' and holding her responsible for someone else’s actions, calling it illogical.
Zannat humorously commented on her unexpected online popularity, noting that despite only completing her education up to the 12th grade, people were making her famous without any effort on her part. She added that at least she was gaining more followers and views before signing off.
Her lighthearted explanation earned widespread praise from social media users for its candor and wit. At the same time, the original couple remains a major focus in the news, with several of their videos going viral one after another, fueling the rising wave of viral content in India. Neither the couple nor their representatives have issued any official statements about the leaked material.