Pune: The Indian Garage Co. has made entry into Maharashtra with the launch of its flagship store at Amanora Mall, Pune. The store inauguration was attended by Surjit Singh Rajpurohit, CEO of Amanora Mall, along with The Indian Garage Co.’s leadership team.
The launch event was further amplified by India’s Biggest Fashion Event – the Fashion Frenzy Sale, a high-energy 48-hour shopping marathon, where all in-store products were priced under ₹799. Over 1,500 styles, ranging from streetwear, resort wear, Korean-inspired fashion, and Bohemian collections, were showcased, attracting a massive turnout of fashion enthusiasts.
Spanning 2,051 sq. ft., the flagship store offers an immersive shopping experience, bringing fast-fashion trends directly to Pune’s young and dynamic audience. The store’s aesthetic and collection cater to the evolving tastes of Gen-Z and millennial shoppers, reinforcing The Indian Garage Co.’s commitment to affordable yet stylish fashion.
Anant Tanted, Founder & CEO of The Indian Garage Co., stated, “The response to our Pune launch has been phenomenal. Pune’s vibrant fashion culture makes it the perfect city for our brand. We are committed to offering the latest trends at unbeatable prices, ensuring that our customers always have access to premium fast fashion.”
The brand’s Head of Retail, Alka Dembla, also emphasized the importance of this expansion, adding, “The overwhelming response from Pune reaffirms our belief in the power of fast-fashion retail. Our goal is to blend innovation, affordability, and trend-driven styles to create a seamless shopping experience for our customers.”