Pune markets see a major festive boom ahead of Diwali.
Discounts and higher spending power boost sales of gold, electronics, and vehicles.
GST cuts and easy loans drive strong auto sales despite price hikes.
Pune, 14 October 2025: With Diwali nearing, Pune's markets are teeming with shoppers, showcasing one of the most vibrant festive seasons in recent years. There has been a significant rise in the sales of products such as gold, silver, electronics, and vehicles, fuel by enhanced consumer confidence stemming from a stable economy and increased purchasing power.
In the last week, major jewellery centres, electronics shops, malls, and car showrooms in Pune, Pimpri-Chinchwad, and surrounding regions have been bustling with customers. Shoppers are taking full advantage of festive discounts, combo deals, and convenient financing options. This increase in retail demand has generated a sense of optimism among traders throughout the city.
This season, electronics retailers are experiencing unprecedented sales. Brand-name products are available at discounts between 20 and 40 percent. Televisions, refrigerators, washing machines, and smartphones are among the best-selling items. Numerous retailers are enticing customers with 'buy one, get one free' offers and special installment plans, driving the shopping frenzy.
Sales of gold and silver continue to be robust even with rising prices. Customers are purchasing jewellery both as a festive custom and as a long-term investment. Many jewellers are providing exchange programs that allow old gold to be swapped for new pieces, maintaining market activity. With the approaching wedding season, the demand for gold, diamonds, and silver items is anticipated to stay strong.
The automotive sector is experiencing a notable rise in sales, fueled by festive discounts and the government's recent GST reductions on select vehicles. Many car and motorcycle dealerships have introduced new models and attractive financing deals. 'This year, sales have significantly increased as tax cuts and easy loan options have made purchasing vehicles more affordable,' said Pankaj and Dhiraj Gore, local two-wheeler dealers.
Overall, Pune’s festive markets are in full swing, signaling a prosperous Diwali season for retailers and customers alike.