Pune: Designer and textile revivalist Ritu Kumar is all set to take the influence of her epnoymous brand by opening doors to the new store at Koregaon Park in Pune. Inculcating vintage designs into contemporary concept, the Ritu Kumar store has inaugurated their 91^st store, designed in the true aesthetics of the brand ethos.

Spread over an area of 2200 sq ft, the new fashion address in the city will house Ritu Kumar’s signature traditional and fusion women wear styles. The interior design has been conceptualised keeping in mind traditional elements and mixing them with contemproray design elements to achieve a feminine and chic design, harmonising the tradition and modern elegance of the brand.

The newly opened store will showcase the Autumn Winter 2020 collection, Natures Origami, which is inspired by the relationship of the brand with nature.The store will also offer the couture wear brand Ri Ritu Kumar with bespoke customisation services.Ritu Kumar is one of the most respected and largest Indian designer brands across the globe.