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Aadhaar New Rule: Private Entities Can Now Use Face Authentication in Mobile Apps

Know the benefits and implications of Aadhaar face authentication for private entities and its impact on India's digital transformation.

Pragati Chougule

Aadhar Card: To enhance digital identity verification and streamline services, the Indian government has approved the use of Aadhaar-enabled face authentication in private entities' mobile apps. This decision follows the notification of the Aadhaar Authentication for Good Governance Amendment Rules, 2025, under the Aadhaar Act of 2016. The integration of face authentication is expected to improve identity verification, facilitate digital transactions, and enhance service accessibility across various sectors.

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Features of Aadhar Card Face Authentication:

Identity Verification: Face authentication provides a secure and seamless way for users to verify their identities, reducing reliance on OTPs or physical documents. This method is particularly useful for processes like e-KYCexam registrations, and staff attendance.

Sector-Wide Adoption: The expanded authentication scope includes sectors such as hospitalityhealthcarecredit rating bureause-commerceeducational institutions, and aggregator service providers. This means that users can enjoy faster and more secure access to services across these industries.

Aadhaar Good Governance Portal: The Ministry of Electronics and IT (Meity) has launched the Aadhaar Good Governance portal to streamline the authentication approval process. This online platform provides detailed standard operating procedures for entities seeking to implement Aadhaar authentication, facilitating the integration of face authentication in customer-facing applications.

Benefits and Implications:

Improved Ease of Living: By enabling anytime, anywhere authentication, face authentication enhances the overall user experience, making it easier for people to access services without the need for physical documents or OTPs.

Enhanced Security: Face authentication adds an additional layer of security, helping combat digital identity fraud by ensuring that only authorised individuals can access services.

Economic Impact: This expansion is part of India's broader digital transformation agenda, which includes initiatives like the upcoming launch of an enhanced Central KYC Registry with AI features in 2025. This could lead to increased efficiency and reduced costs for businesses, contributing to economic growth.

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