Apple Event 2025: The much-anticipated Apple Event 2025 is here. On Tuesday, September 9, Apple Inc. CEO Tim Cook and his team will unveil the next-generation iPhone lineup, the latest Apple Watch series, AirPods, and other accessories. Branded as an 'Awe-dropping' event, Apple’s newest offerings will soon be available for purchase. Below is a list of products expected to be revealed.
Apple is speculated to launch four new iPhone models: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air, which could be a fresh addition to the iPhone range. In the past, Apple introduced a smaller mini model with the iPhone 12 and 13 series, followed by a larger Plus model with the 14, 15, and 16 series. This year, the company is reportedly shifting towards slimmer smartphones with the iPhone 17 Air.
Meanwhile, the iPhone 17 base model is rumored to have a slightly larger screen to match the 6.3-inch display of the iPhone 16 Pro and 17 Pro, while the 6.9-inch screen of the iPhone 17 Pro Max will remain unchanged. Other anticipated upgrades include an enhanced CPU and a ProMotion screen, marking a first for a non-Pro iPhone.
Apple intends to enhance its AirPods Pro lineup after three years, possibly introducing redesigned charging cases that are much smaller and featuring a new pairing system, similar to the updates made last year with the AirPods 4 series.
Additionally, Apple is said to be developing new software features that will enable AirPods to translate conversations instantly, anticipated to expand on the AI-driven translation functions integrated into Apple Intelligence in iOS 26 and iPadOS 26.
The Apple Watch Series 11 is likely to keep a design akin to the Apple Watch Series 10. This year's Series 11 is not expected to experience major alterations, maintaining the same design but introducing a new screen that enhances maximum brightness and modifies colors.
Apple's most affordable watch, the Apple Watch SE, could see an upgrade with bigger screens and a quicker chip. After halting updates for the Watch Ultra last year, Apple is expected to unveil a significant update with the Apple Watch Ultra 3.
Along with the main products, the accessories Apple might launch also include the AirTag 2, featuring improved location accuracy, a better wireless chip, and possibly the M5 chip. A new iPad Pro with a second front-facing camera is rumored, as well as the first hardware update to the Vision Pro, likely swapping in a newer chip. Apple may also unveil a new Apple TV with an upgraded CPU to support future Apple Intelligence features like the next-gen Siri.