After nearly two years without a new model, Apple is set to launch the Apple Watch Ultra 3 in September 2025, confirming long-standing rumors and analyst predictions. The announcement will likely coincide with the unveiling of the iPhone 17 lineup, continuing Apple’s tradition of major product launches in the fall.
Apple surprised many in 2024 by skipping the usual annual refresh for its premium rugged smartwatch. Instead of releasing a new generation, Apple only introduced a new black titanium color option for the Apple Watch Ultra 2. This decision left Ultra enthusiasts waiting almost two full years for a meaningful update.
Analyst Jeff Pu of GF Securities Hong Kong recently confirmed that both the Apple Watch Series 11 and the Ultra 3 are slated for release this year, aligning with other industry experts’ expectations for a comprehensive Apple Watch family refresh in late 2025.
The Apple Watch Ultra 3 is expected to retain its premium pricing, likely starting around $799, consistent with previous Ultra models. This positions it above competitors like the Samsung Galaxy Watch Ultra, which retails at approximately $649 but offers some unique features like AI-backed sleep analysis.
The upcoming launch marks a significant milestone, coming nearly a decade after the original Apple Watch debuted in 2014. It represents Apple’s commitment to evolving its flagship smartwatch line thoughtfully, focusing on meaningful innovations rather than incremental yearly updates.
For users still holding onto the first or second-generation Ultra, the Ultra 3 promises enough upgrades to justify the wait, especially with its focus on health, connectivity, and user experience enhancements.
Alongside the Ultra 3, Apple is also rumored to be preparing a third-generation Apple Watch SE and potentially a new “Apple Watch X” with a sleeker design and magnetic bands, though the latter’s release timeline remains uncertain.
As September approaches, anticipation is building for what could be one of the most significant Apple Watch releases in years. The Ultra 3’s blend of rugged durability, cutting-edge health features, and new connectivity options is poised to set a new standard in the smartwatch market.