Native Union, the design-driven accessory brand, has expanded its product range by launching two new devices compatible with Apple’s Find My network: the Native Union Smart Tag and the Smart Card. The launch marks a significant move into the booming Bluetooth and Ultra Wideband tracker market, giving Apple device users more versatile, elegantly designed options to locate their everyday essentials.
Designed in a compact form factor, the tag targets keychains, bags, and backpacks. Made of premium materials with Native Union’s signature aesthetic, the Smart Tag seamlessly connects to the Apple Find My app, enabling users to locate lost items with precision. Uniquely credit-card sized and just a few millimeters thick, the Smart Card slips discreetly into wallets or cardholders—ideal for anyone who doesn’t want to add bulk. It brings the convenience of Apple’s ecosystem to personal finance essentials.
Both devices leverage Apple’s massive Find My network, which uses millions of Apple devices globally to anonymously help locate missing items. After a quick pairing process, users can:
See precise locations of their tag or card in the Find My app.
Activate Lost Mode to receive notifications when the item is found.
Trigger a sound alert to help locate items hidden nearby.
Ensure privacy and security with end-to-end encryption, a hallmark of Apple’s location ecosystem.
True to Native Union’s reputation, both accessories prioritize minimalist design with premium finishes, standing out from more utilitarian competitors.
Native Union joins a competitive lineup including Apple’s original AirTag, Chipolo, and third-party Find My-compatible brands. However, Native Union aims to differentiate with:
Sleek, understated aesthetics to appeal to design-conscious consumers.
An ultra-slim card-only tracker, a niche not addressed by AirTag or most competitors.
Environmentally responsible manufacturing and packaging.
The launch reaffirms Native Union’s commitment to innovation and functional design for the modern connected lifestyle. As consumers increasingly seek seamless integration between hardware and smartphone ecosystems, Find My-compatible accessories like the Smart Tag and Smart Card are poised to become everyday essentials.