What once seemed like science fiction has now become a very real threat, especially for women, public figures, creators, and young people navigating life online.

This article breaks down what deepfakes are, how they’re being weaponized, what to do if you’re targeted, and how to protect yourself in this digital age.

What Are Deepfakes?

Deepfakes are hyper-realistic but completely fake audio or video files created using AI and machine learning. They often involve manipulating someone’s face or voice to make it appear like they said or did something they never actually did.

Originally used in movies or memes, deepfake technology has now been misused for more harmful and abusive purposes.

How Deepfake Exploitation Happens

The most common form of deepfake abuse includes:

• AI-generated nude images or videos of real individuals (often without their consent)

• Swapping faces into explicit content to harass or blackmail

• Using manipulated content to ruin reputations, especially of women, activists, influencers, and journalists

• Sharing fake content to bully or threaten someone into silence or submission

Often, the person being targeted doesn’t even know the content exists until it's too late—when it’s already been circulated on WhatsApp groups, Telegram channels, or shady websites.

How to Prevent Deepfake Harassment

1. Be Cautious with Photos

• Avoid sharing selfies or videos publicly

• Refrain from posting images that can be easily manipulated  

2. Lock Your Profiles

• Set Instagram and Facebook to private if you’re not a public figure.

• Review who can tag you, share your posts, or download your content.

3. Watermark & Filter

If you're a content creator:

• Add a watermark or logo to your videos.

• Use filters that reduce realism

4. Educate Your Circle

Talk to your friends and family about this issue. Awareness is the first step toward protection.

5. Fact-Check Viral Content

If you receive a “leaked” video of someone you know, don’t forward it. Check its authenticity, and inform the person privately if needed.

We Need Stronger Laws and Community Action

Deepfake abuse is a gendered digital violence issue. Most victims are women, often punished for simply existing online. While laws are evolving, platforms and governments need to:

• Create fast-track reporting and takedown systems

• Penalize creators and distributors of fake content

• Launch public awareness campaigns about AI-generated abuse

If you’ve been a victim or know someone who has—please remember: You are not alone, and you are not at fault.
Deepfake exploitation thrives on silence and shame. We need to replace that with solidarity, education, and justice.