Pune: The DBS Foundation, in collaboration with Haqdarshak Empowerment Solutions (HESPL), has launched an expanded financial literacy initiative in India. With an SGD 5.1 million investment, the program aims to improve financial literacy and social security for 500,000 individuals, including 50,000 nano entrepreneurs, across rural regions.

The program will be rolled out across Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, Chhattisgarh, and Odisha, with trained Haqdarshak agents conducting financial literacy sessions, entitlement screenings, and fraud prevention training. Special attention will be given to women, elderly citizens, and nano entrepreneurs, such as street vendors and tradespeople, ensuring they receive relevant financial education and assistance.

A key component of the program is the Haqdarshak Yojana Card, a QR-coded card that enables beneficiaries to access their social entitlement profiles digitally. This technology ensures that individuals receive timely updates on their eligibility for welfare schemes, facilitating smoother enrollment and benefits access.

Furthermore, DBS employees, through their ‘People of Purpose’ volunteer movement, will actively contribute by conducting financial awareness sessions and community outreach programs in collaboration with Haqdarshak teams.

Azmat Habibulla, Managing Director and Head of Group Strategic Marketing and Communications at DBS Bank India, stated: "For over a decade, DBS Foundation has focused on uplifting lives and livelihoods. Partnering with Haqdarshak allows us to extend our impact, addressing critical knowledge gaps and empowering communities through financial inclusion. By going beyond banking, we aim to create lasting pathways out of poverty and drive meaningful social change.”

Aniket Doegar, Co-Founder and CEO of Haqdarshak, said: "In today’s fast-paced world, ensuring financial access for underserved communities is essential. Our continued collaboration with DBS Foundation strengthens our ability to equip individuals with the necessary skills and confidence to navigate the formal financial system. We are excited to drive real impact through this purposeful initiative."