On Tuesday, Union Labour Minister Mansukh Mandaviya reportedly urged major e-commerce platforms to scrap 10-minute delivery claims, following a meeting with leading players such as Blinkit, Zepto, Zomato and Swiggy to discuss delivery timelines and concerns over gig worker safety.
Blinkit has responded to the directive by changing its tagline from "10,000 plus products delivered in 10 minutes." to “30,000 plus products delivered at your doorstep”. Other aggregators are expected to follow suit in the coming days, ANI reported.
The decision aims to enhance safety, security, and better working conditions for gig workers. The companies promised the government that they would eliminate delivery-time commitments from their advertisements and social media channels.
This comes at the heels of growing public debate and mounting concerns over gig workers’ working conditions, following pressure from workers themselves, including a massive strike by a section of gig workers on December 31, 2025, demanding better pay and safer working conditions.
During the recent Parliament session, AAP Rajya Sabha member Raghav Chadha highlighted the “pain and misery” of India’s gig workers, pressing for regulation of quick commerce and app-based delivery services, and calling for social security benefits, dignity, protection and fair pay.
The Code on Social Security, 2020, effective November 21, 2025, defines gig and platform workers and provides social security measures, including health, accident, life, maternity, and old-age benefits, along with a dedicated Social Security Fund and National Board for their welfare.