PUNE: Indian Oil Corporation Limited (IOCL) and Paytm have launched a cashback campaign for customers at retail outlets of IOCL. The scheme is in place across Maharashtra till December 31 at select petrol pumps.

IOCL Pune Deputy General Manager Navneet Mehta along with other officials and Paytm executives officially inaugurated the scheme on November 9.  The scheme is specially aimed at promoting cashless transactions for petrol pumps. 

“Engaging customers on our retail outlet and providing them maximum benefits is our first and prime objective,” said Mehta.

Consumers can get cashback ranging from Rs 100 to Rs 200 depending on the transaction value and frequency.