On Monday, Adobe introduced a suite of artificial intelligence tools designed to help corporate customers automate and tailor their digital marketing activities, aiming to counter growing competition from autonomous solutions provided by startups like Anthropic.
Adobe announced that its new suite, called CX Enterprise, employs AI agents to help companies oversee their customer interactions. The design software company is also partnering with several technology firms, including Amazon, Microsoft, Anthropic, OpenAI, and Nvidia, to ensure the new AI system operates seamlessly across multiple platforms.
A downturn in software stocks, driven by the rapid adoption of AI tools that can automate an expanding range of human tasks, is putting pressure on companies such as Adobe and its competitors, as investors assess the competitive risk posed by products from Anthropic and OpenAI. Adobe’s shares were up 2.2% in morning trading, though the stock is down roughly 30% for the year as of the previous close.
Just days ago, on Friday, Anthropic launched Claude Design, and the launch rattled the design software industry, triggering a roughly 1.5% drop in Adobe’s share price and a 7% slide in Figma’s value on secondary markets.
Claude Design is an experimental feature that enables users to generate visuals including prototypes, slide presentations, and one-page documents through its chatbot.