The iPhone 18 Pro is still months away from its official unveiling, but early leaks are already highlighting a notable shift in Apple’s design approach. this time the attention is on colour. According to Bloomberg’s Mark Gurman, Apple is testing a deep red finish for the iPhone 18 Pro and Pro Max models. The report also notes that Apple’s upcoming foldable device, the iPhone Fold, is likely to feature a more utilitarian colour palette, signaling a distinct design strategy for its innovative handset.
Apple is reportedly exploring a bold new deep red finish for the iPhone 18 Pro and Pro Max, according to Mark Gurman’s latest Power On newsletter. The striking shade is expected to be the flagship colour for this year’s Pro lineup.
Gurman points out that the previous iPhone 17 Pro series drew major attention not only for its redesigned internals and industrial look but also for the Cosmic Orange colour introduced in 2025. That vibrant hue has reportedly fueled demand in key markets like China, where some buyers have even compared it to the luxury tones of Hermès.
There are also rumours of purple and brown finishes, but Gurman suggests these could be variations of the deep red rather than separate colour options. It’s unclear whether Apple will retain last year’s Cosmic Orange, as having both shades might be challenging given their similarity on the colour spectrum.
The iPhone Fold is reportedly taking a different design approach, focusing on utilitarian colours rather than experimental hues. The foldable device is expected to launch in classic shades such as dark grey, black, silver, and white.
According to earlier reports, the iPhone 18 series is speculated to represent a change in Apple's product range. The iPhone18 Pro and iPhone 18 Pro Max are anticipated to be released in September, along with the rumored iPhone Fold, whereas the standard iPhone 18 is set to launch in 2027.