Meta Platforms has introduced a new range of AI-powered smart glasses priced from $299, marking the first time the company has released smart eyewear under its own branding rather than the Ray-Ban label. The glasses have been developed in partnership with eyewear manufacturer EssilorLuxottica and are priced below Meta's existing Ray-Ban smart glasses lineup.
Meta has partnered with Kylie Jenner to launch the Meta Glasses by Kylie, a slim oval-shaped smart glasses model inspired by her personal style, marking her entry into wearable technology. The lineup also includes the Adventurer and Fury designs, offers 26 frame and lens combinations, and features a premium Starfire edition priced at $399.
The glasses do not include a display but are equipped with a camera, speakers, and Meta's AI assistant. Users can interact with the assistant through voice commands to translate conversations, identify objects and surroundings, or capture photos and videos hands-free.
Meta has positioned the device as part of its broader wearable technology strategy as it works toward developing more advanced augmented-reality products with built-in displays.
Meta's new smart glasses lineup is aimed at making AI-powered wearables more accessible and appealing to mainstream consumers, with a stronger focus on design and everyday use.
Available in three styles: Adventurer, Kylie, and Fury
Offered in 26 frame, lens, and colour combinations
Powered by Meta AI using the company's Muse Spark platform
Supports hands-free photos, videos, calls, messages, and music playback
Delivers over eight hours of battery life on a single charge
Charging case provides up to 40 additional hours of battery life
Positioned as a lifestyle wearable rather than a niche technology gadget
The launch comes as competition in the AI wearables market intensifies. According to IDC, global smart glasses shipments rose 167% year-over-year in the first quarter of 2026. Meta currently leads the segment, while rivals including Google, Samsung, OpenAI, and Snap are developing competing products. As companies push to make AI-powered wearables more affordable and accessible, privacy and misuse concerns remain a key challenge for the in