In a bid to expand beyond streaming and tap into the kids’ gaming space, Netflix has introduced a new app, Netflix Playground, designed for children aged eight and under. Taking on rivals like Apple Arcade, the platform stands out by offering a completely ad-free experience with no in-app purchases or hidden costs.
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The app is bundled with an existing Netflix subscription, allowing parents to offer screen time without concerns over unexpected charges or exposure to unsafe content.
"Netflix Playground is your destination for an ever-growing library of instantly playable games for kids aged 8 and younger, available exclusively to Netflix members. The mobile app is full of enriching experiences designed to spark creativity, laughter, and fun with your kids’ favorite characters — all ad-free with no in-app purchases or extra costs," the company said in a blog post.
Netflix Playground offers a curated collection of simple, interactive games featuring popular kids’ shows and beloved characters. The app is designed to keep young players engaged through a variety of fun and educational activities.
Key features:
Games based on popular characters like Peppa Pig, Sesame Street, and Dr. Seuss stories.
Interactive activities including puzzles, memory games, colouring, and creative tasks.
Instantly playable games with no waiting or downloads required.
Offline functionality, allowing kids to play without an internet connection.
The Netflix Playground app is currently accessible on iPhone and iPad in select regions and is scheduled to expand worldwide later this month. Availability for Android devices through Google Play is also anticipated as part of this broader rollout.
How to Download Netflix Playground:
Open Apple App Store or Google Play Store and search for Netflix Playground.
Install the app and sign in with your existing Netflix account.
Kids can explore a kid-friendly interface with games organised by characters and themes.
Tap any game to start playing instantly.
Parental controls allow checking storage use and removing unwanted games.