According to The Information, OpenAI, under the leadership of Sam Altman, intends to integrate its AI video generator, Sora, into ChatGPT in the near future. OpenAI initially introduced Sora as a separate application in 2025 to compete with the short video platform TikTok.
This platform enables users to produce and share AI-generated videos. The report suggests that incorporating Sora into ChatGPT is part of OpenAI's broader strategy to significantly increase its user base.
The report also mentions that Sora will remain as an independent application. Nevertheless, since its introduction, Sora's installations have decreased by 45% each month in January, according to Appfigures data. Additionally, the AI video tool has fallen out of the Apple App Store rankings in the US this year.
Sora, representing OpenAI's progress in multimodal AI technologies, is competing with text-to-video tools created by Meta and Alphabet, Google's parent company.
OpenAI first entered the multimodal AI space with the launch of Sora as a standalone app in September 2025. The platform allows users to create and share AI-generated videos, including content derived from copyrighted sources, which can be posted to social media–style streams.
While OpenAI will continue to maintain Sora as a separate application, the company sees video- and image-generating AI as the next frontier, building on the widespread adoption of text-centric AI models at home and at work.