Porsche has officially announced its continued commitment to integrating Apple’s CarPlay Ultra in all future vehicle models. This decision, revealed on June 27, 2025, comes amid growing speculation about the direction of in-car infotainment systems and the evolving partnership between automotive manufacturers and tech giants.
CarPlay Ultra is Apple’s next-generation in-car infotainment platform, unveiled at WWDC 2024. It goes far beyond traditional CarPlay, offering deep integration with a vehicle’s hardware and software. CarPlay Ultra can control climate settings, seat adjustments, navigation, media, and even display real-time vehicle data transforming the car’s entire digital dashboard into a seamless Apple-powered experience.
For Porsche, a brand synonymous with performance and luxury, embracing CarPlay Ultra means delivering a user interface that matches the sophistication and expectations of its drivers.
Porsche’s commitment to CarPlay Ultra is part of a broader strategy to blend high-performance engineering with cutting-edge digital experiences. The company has long been an early adopter of Apple technologies, being among the first luxury brands to offer wireless CarPlay and over-the-air software updates.
CarPlay Ultra will take over all digital displays, including the instrument cluster, central touchscreen, and even heads-up displays. This means Apple Maps, Siri, and your favorite apps are just a glance or a voice command away. Drivers can customize dashboard layouts, widgets, and themes. Climate controls, seat positions, and driving modes can be adjusted through CarPlay Ultra, ensuring every journey feels tailored to the individual.
With advanced voice controls and minimized distractions, Porsche aims to make driving safer while keeping drivers connected. Real-time vehicle diagnostics and maintenance alerts will also be accessible through the CarPlay interface. Porsche will deliver new features and improvements via over-the-air updates, ensuring that the in-car experience remains at the cutting edge for years to come.
Porsche’s announcement is seen as a strong endorsement of Apple’s vision for the future of automotive technology. While some automakers are experimenting with proprietary infotainment systems or limiting third-party integrations, Porsche’s approach is clear: give customers the best, most familiar digital ecosystem available.