Pune, 8th December 2025: The popular Bhimthadi Jatra, known for empowering rural women by providing them a direct market, will be held in a new format this year in Pune. The fair will take place from December 20 to 25 at the College of Agriculture ground in Sinchan Nagar, and will be open daily from 10 am to 10 pm.
This year’s theme is “Indigenous Flowers of India”, aiming to promote the conservation of native plant species. The event is jointly organised by the Agricultural Development Trust, Baramati, Bhimthadi Foundation, and Mahatma Phule Krishi Vidyapeeth, Rahuri. The fair is now in its 19th year.
Women’s self-help groups, entrepreneurs, and artisans from over 24 districts of Maharashtra and 12 states across India will take part. Visitors will also get to experience over 85 food stalls offering both vegetarian and non-vegetarian rural cuisine.
Demonstrations of urban kitchen gardening will showcase how pesticide-free vegetables can be grown at home with minimal space and cost. A grand floral entrance inspired by Mughal gardens will welcome visitors.
This year, special arrangements have been made for senior citizens, including wheelchair access, while the entire fair will remain a No Plastic Zone. The organisers have also ensured spacious parking and a separate exit road for smoother traffic movement. Visitors are encouraged to bring cloth bags while shopping.
Organiser Sunanda Pawar said the fair has helped thousands of women become financially independent over the years and boosted their confidence. She added that this year’s theme will also contribute to preserving India’s local plant heritage.
For registration and more details, visitors can log on to www.bhimthadijatra.com.