Meta-owned Instagram has begun testing a new paid subscription tier. The feature is currently being rolled out to a limited set of markets, with eligible users offered a one-month free trial before charges apply. Leaked screenshots suggest pricing of around PHP 65 per month in the Philippines and roughly ¥319 per month in Japan.
Instagram’s new “Plus” subscription may bundle features aimed at both creators and everyday users, offering more control and deeper insights.
Key speculated features include:
Rewatch insights: See who rewatched your stories and how often
Multiple story audiences: Create custom viewer groups beyond Close Friends
Viewer search: Easily search through your story viewers
Story previews: Preview stories before posting
Super hearts: Enhanced engagement reactions
Spotlight feature: Gives stories a more prominent visual highlight
Extended story duration: Stories stay visible for up to 48 hours
Despite these additions, ads may remain on the platform, making the paid tier a questionable value for some users. The US-based technology giant has begun rolling out the feature in the Philippines, Mexico, and Japan, although the complete list of countries has yet to be officially announced.
Access will likely vary based on factors such as account region, app version, and a user’s testing group, so its appearance may be inconsistent.