To keep up with the AI race, Meta is rolling out a range of new AI-powered features on Facebook aimed at making it easier for users to discover information, create content and interact with the platform. Among them is AI Mode, a new search experience that uses Meta AI to answer questions using publicly available content from Facebook, including Groups and Reels.
One of the key additions is AI Mode, a new search experience that allows users to ask questions in natural language and receive AI-generated responses based on publicly available content across Facebook, including Groups, Reels and community discussions. Unlike traditional search results, the feature surfaces insights drawn from conversations and experiences shared by users. The capability is powered by Meta's AI technology, Muse Spark, and is integrated directly into the Facebook Feed and search experience.
The company has also rolled out new AI-assisted creative tools designed to simplify content creation. These include collage cutout templates, transition effects for video montages and AI-powered style presets that allow users to experiment with different looks, hairstyles, clothing and accessories. Meta said the sharing suggestions remain optional and can be disabled by users at any time.
In addition, Facebook creators will gain access to an AI assistant that provides personalised recommendations, including optimal posting times and audience engagement insights. The latest updates reflect Meta's growing focus on AI as it competes with rivals in the rapidly evolving artificial intelligence market and seeks to make Facebook more engaging for both users and creators.
Meta's AI push comes as the company expands artificial intelligence across its family of apps and services. The rollout follows the recent launch of subscription plans for Facebook, Instagram and WhatsApp, which start at $3.99 per month and offer access to additional features. The company is expected to introduce more advanced AI capabilities through higher-tier subscription options as it continues to invest heavily in the technology.